Internal Communicatons Masterclass "Engage for Change"
Summer Academy of Apeiron
Outstanding Internal Communicator and Internal Communication Strategy
PR Researches and evaluation: methods and practice
Researches and efficiency of communication
24 февруари 2006, петък
15.00 – 17.00
зала Мусала, хотел Хилтън, София
английски език (осигурен е симултанен превод).
Nigel Middlemiss
Importance of reliable communications
Identifying consumer expectations
Surveying the best channels and messages
Evaluation of success of working with media
Media research in the area of problem management and planning
Demonstrating return on PR investments
Internal Communicatons Masterclass "Engage for Change"
