Importance of sales and client consumption
Consultant/Seller – tools, knowledge, professionalism
Market research and developing sales plan; preparing offers for a potential client; sales techniques; negotiations and talks
Trading skills
Steps of selling
Conducting successful sales; discovering and attracting potential clients; keeping loyal clients. Dealing with difficult clients
Creating a positive atmosphere. Defining client's needs
Meaning of questions in a sales conversation
Buying motives
Client objections; managing difficult situations; attracting and detaining clients
Presenting offers towards the client
Backing the benefits with arguments
Positive communicational motives
Ending the selling process. Signals for buying willingness. Psychological aspects; process of persuasion; communicating in a business like way
Crossed sales
Mortal sins of selling |