Role of Internal Communications within the Organisation

An Apeiron research survey, conducted through the period of September 7 – October 17, 2006, among Public Relations (PR) and Human Resources (HR) specialists from 100 organisations in which separated PR (Communication dept.) and HR departments exist.

The methodology of research, the parameters of the sample and the overall results are consulted and approved by a sociologist from Apeiron Communication's team of consultants.

The survey results confirm the thesis that there is no common rule for brining the Internal Communications in one specific department. This is an internal organisation’s area in which in different companies the main responsibility is given to the PR and HR departments with a large participation and influence from the top management of the organisations. Both of the groups (PR and HR) are inclined to promote their own departments and underestimate the efforts of their colleagues. 64 % of the questioned PR specialists say that the leading role in managing Internal Communications is concentrated into their own department but only a third of the HR managers agree with that. Though they emphasise on their own influence, PR specialists recognise the place of Human Resources managers. However, the opposite is not true – HR specialists rarely admit the role of their Public Relations colleagues. One forth of the HR and PR specialists give account to the role of the top management in their organisations within the process of running the Inter Communications.

© Apeiron Communication, 2006. No part of this survey's findings can be used without a prior written permission by Apeiron Communication. Such permission could be obtained at
apeiron@apeironcommunication.com