Ralitsa has been a managing partner since the establishment of the company. Since September 2006 Ralitsa is pursuing her academic qualification further abroad. She will be working for Apeiron as a leading consultant on projects for key clients and on international programmes.

Ralitsa Zareva has a long-standing experience in the areas of corporate and institutional PR.

She has worked as a consultant and a trainer in projects commissioned by PHARE, the World Bank and UNDP.

She is a freelance lecturer in the Department of Mass Communications in New Bulgarian University and in the M3College.

She has a Master degree in PR from the Sofia University "St. Kliment Ohridski" with a second major in Culturology.

Ralitza is a third time member of the Managing Board of the Bulgarian PR Society.