The reputation of any organization could be considered from different stand points: from the stand point of actual process and different phases (creation, development, sustaining, change) or from the stand point of the components or the factors which influence the corporate reputation. Our approach towards reputation management takes into account all possible stand points.
Research is also intrinsic element included in our work, whilst the involvement of senior company managers is a necessary prerequisite for the success of the efforts in managing corporate reputation well.